I was at a Walmart the other day and I saw that they were having this clearance sale of various DVD titles. In an effort to get rid of them faster I suppose, a lot of the DVD’s were marked as a bundle deal such as buy any two DVD’s for $10 or other ones that were marked as 5 DVD’s for $15.
So naturally, you would be inclined to grab say another DVD even if you were only interested in one to get the deal. Many times at a checkout terminal these products would in fact ring out at a regular price and then adjust accordingly depending on a certain package promotion.
This case was different however as all of the DVD’s for example that were marked as two for $10 could actually be individually bought for $5 each. Similar with the 5 for $15 you could buy each one for $3. It’s actually very common too where companies would have some kind of “Buy it together†sign and you automatically assume you are getting some kind of deal when really you are not.