One thing I noticed for a little project I was doing was that I often focused on people who seemed to have been participants for a long time as you often what to reward those who are very passionate about what you produce. However, naturally for a lot of people they tend to want to experience new things and may venture off elsewhere with no notice. At the same time, I saw a constant flow of new people as well who also were requesting for different items. With that said, the data would tell me to now focus on these new requests as that is what the market demands per se. That would ultimately mean not focusing on the current pool of people. Would that be a wise decision?
It can go either way as I guess the craziest example in recent years is that bud light as campaign that backfired where they appeared to change direction and many people just started to boycott them. Like there, you can imagine someone at the desk looked at the numbers and thought there is a new customer base that they want to tap into and went all in. Some companies simply expand its offerings with success as arguably you can still offer one group pf people the exact same thing while developing products for others.
The factor here would be it’s more of a solo project at this point and you can’t exactly just clone yourself to act as if you are running two different businesses.