This was kind of funny I thought as I ordered some gifts using my point from the company Shoppers Drug Mart and for the most part it seemed to go through okay. Like most they have a page dedicated for you to keep track on the progress of your shipment which is important during these last few days until Christmas. But what stuck out to me when looking at the page was how it looked so primitive in terms of the design.
A lot of sites would usually have the tracking details implemented within its own site to maintain some sort of branding consistency. But this made it feel like it was being handled by a start up business as an example. Now granted all I care about for the most part is getting updated details. But would you think as a business you should try and make everything on brand in terms of the look and fool of one’s online store from beginning to end?
You could say if you just pass off shipping work to third party companies then you have no control. But most larger shipping companies put more attention to detail in this department to still. Otherwise it would remind me going into a physical store and being kind of surprised to see that the inside of the store has lighting and furniture akin to a prison cell or something. Like there, would you as the consumer care as long as whatever you are there for gets resolved to your satisfaction?
If anything it would be for the first time customers as one can’t help to think If the business is going bankrupt as a example I would imagine. A very small business can probably get away with it versus a huge corporation I would think too.