With the new year’s coming up very soon a lot of people are already looking at the current year’s success and failures in hopes to have an even better year. There was one example that got me thinking where there was a person who seemed to constantly change his business direction every month or so to the point where you had no idea who he was targeting business wise. Imagine running a store where one day you are selling nothing but groceries and next month you pivot to selling nothing but toys.
I think one month is way too fast in most cases to really see if something is working or not unless you are truly bleeding money to the point where your livelihood is at stake and you need to stop immediately. But in this case it seems like the person had more of a lottery mentality where if it doesn’t work right away then you need to keep trying different things until one seems to light on fire.
I feel one thing that is overlooked is how if something isn’t working it may not necessarily mean the product or idea is bad in general. Instead, you could be targeting the wrong crowd per se where something as simple as a change in location or branding could be the real answer you are looking for. Look at all the stories where big companies you know today may have never existed because the founders kept getting rejected by everyone. It wasn’t that their offerings were bad but they just couldn’t get traction with the way they were doing things.
I suppose this is why it may be better to experiment with businesses when you already have some kind of cushion to rely upon financially so that you aren’t in that desperate lottery mode where you will give the idea a fair chance.