Recently I noticed that one of my friend was still pursuing his passion of trying to make a full length feature film. As you all may know, this isn’t exactly an inexpensive thing to do in a traditional sense. He was mentioning that his family was also willing to give him as much money as possible to pursue that dream. He is trying to find as much funding as possible continuously too.

These are those types of things where I find while it’s great to have a lot of funds, I personally think one can tend to focus too much on initial capital to get something going as if that is the answer to success. I personally believe that in most cases the money should be more about survival than the necessity to succeed.

Example, like in this situation I would probably explore other methods of distribution such as using online media platforms. If you think about it, if you can survive on your own two feet alone while still making something great then any funds that you do get will be to simply make things better.

At the same time, for most people I think the only time you should really say pour everything in to pursue a dream is if you know possibly losing that investment won’t affect your personal life in a drastic way. I know a lot of people would have the go big or go home mentality which I would agree with in certain cases, but I usually try to remember many times that it’s more about the journey that is rewarding/fruitful in a venture.

Therefore, just saying you need a ton of money is basically trying to copy a traditional path in a sense as oppose to fully exploring what works for you and trying to find better ways of doing things. Isn’t that the fun part?

Just recently I noticed that I generated some sales through an online campaign that I was testing out which kind of came as a surprise. It wasn’t a bad commission either considering the effort was minimal. The funny thing was immediately what ran across my mind was that I would try displaying different products to see how those would perform or whether or not the offerings were positioned properly to get the maximum results.

I usually find that it is very important for you to not be afraid in trying different ways on how to display the product/service you are trying sell as it could have a profound impact. Let’s use a traditional store for example. At first it seems like you have good foot traffic except sales seem to be only okay. Now the first reaction from a lot of people would be that they just need more traffic and so they go on a rampage trying to attract more people which should mean more sales.

Instead, the mentality I learned before was that many times people won’t buy it because they don’t even know that it exists. Hence, that means if you change things around aesthetically a bit that can actually create a big difference.

You can take this mindset even when it comes to online ventures too. Example, instead of saying that you are getting no results because of say the lack of traffic, changing the position of say ads or the order that products that are showcased can make a huge difference.