Posts Tagged ‘shopping’

Understanding The Difference Between A Brand And Type of Item

Sunday, August 24th, 2014 by

I went out shopping for a tablet today where it was for a birthday present for my mom. This wasn’t a surprise present as she requested for one since she felt it was time to start using some more modern day technology and that even some of her friends use it to message family members and all. However, in asking for a tablet in her mind an iPad is the only thing available. In many ways, it’s almost like how I mention many times that before people thought AOL is the Internet. Guess you can say Apple does a great job marketing.

It was kind of interesting as while browsing for various options she couldn’t grasp the concept of how say a “tablet” is essentially an “iPad.” And yes, I am aware of things such as the difference in OS or app store before any fanatic wants to jump into the technicalities. I then used a different example such as asking her if she normally asks for a “Kleenex” or a “tissue paper” if she needed a tissue. That then instantly resonated with her and she finally understood that in many ways it’s a brand marketing gimmick.

Afterwards she was able to focus more on the actual product and which one would provide the best value. Using relatable examples sure works wonders as once again we all need to understand what we are really buying to get the best value.

Forgetting About Statutory Holiday Hours

Monday, August 4th, 2014 by

This was a boo-boo today as I needed a piece of wire for an equipment and so I went with another person to buy it from a store. Unfortunately, it along with a lot of other places closed early today due to it being a statutory holiday here. That then resulted in the mentality of just go anywhere and pay whatever price to find one.

I must admit, it is a little irritating when you find yourself in a situation like this as this one purchase can easily eat into your saving efforts from many other purchases combined. Fortunately in this case it wasn’t too big of a deal though as it wasn’t like I had to buy a $1000 TV. I guess that just means even on holidays you need to be savvy with your shopping and plan ahead of time.

High Price Quality Bias

Friday, August 1st, 2014 by

While looking for a camera lens cleaner today I didn’t do my research ahead of time on what would be best in terms of value and quality wise. Therefore, I mostly relied on the price and what I saw in the packaging. I couldn’t help but to think in these situations that the higher priced item must be better than the cheaper ones somehow. So funny enough, because of that I was leaning towards buying the more expensive item.

These are the times where it`s nice to have mobile Internet access though because I was immediately able to do some quick comparisons on the spot. This made it clear as daylight in terms of which products appeared to have an insane markup. If you don`t have Internet access, usually I would hope to be able to visit another store to see if there are large discrepancies with the prices. Comparing only the prices of what one store charges for its products isn’t usually too wise in terms of getting a good deal. Many times store would purposely mix in different product prices to make you think one is better than the other when really it`s all about profit margins.

Shopping For Deals Throughout The Year For Events

Sunday, July 27th, 2014 by

For some reason I noticed recently that quite a few businesses are advertising back to school sales even though that is quite a bit away. The deals don’t even seem that great compared to what you could find closer to the school year too. I then saw one particular ad where its sales pitch for you to buy all your back to school items is so you can avoid the crowds and lineup. Would you be willing to pay say 30% more simply to have everything ready like two months ahead of schedule in this case?

For this particular case I would be more inclined to wait for the sales as most of the items in general aren’t very hard to find. If anything, usually the direction I would try to go with here is to simply buy the items throughout the year if they are a good deal and hope that I will have very little left to shop near the cut-off date. This is as opposed to dedicating one day or week to do all the shopping as usually in those cases you are more focused in just getting everything off your list instead of getting a good deal.

The same can be said such as buying gifts for people. It simply requires you to be a bit more organized and focused in terms of what exactly you need to buy so that when you see a good deal you are ready for the checkout line.

Buying The Not So Perfect Produce

Friday, July 25th, 2014 by

I saw this neat video today called “Inglorious Fruits and Vegetables” which was neat is it revolved around taking fruits and vegetables that would normally be deemed as unsellable where people would sell it at a discount. Interestingly enough, people bought it. This I the video for those who never saw it:

If you think about it, it is simply marketing perception on why no one would buy it in the first place. However, package and present it in a different way and people will embrace it. Makes you wonder why every grocery chain doesn’t implement a system or program like this. I know for myself usually these kinds of produce are usually bad looking because they are literally going bad as opposed to simply having a cosmetic issue. If businesses created something like this though it would definitely help with the perception and I’m sure a lot of people would save a lot of money.

Makes me think of how even for simple items like an apple many people would take the visually unappealing ones and simply make it into say apple juice or cider.