Would you ever think that generating an audience of people that dislike you, so to speak, would actually be a positive sign that you are heading in the right direction? That’s what one person was saying today and in some ways it can make sense. Essentially, if you have say a large group of happy customers and a group of “haters” that simply want to be as negative as possible to you then that can be good as their passion in wanting to try to take you down is still advertising in many ways.

That is tricky too as it all comes down to how you react in those situation and most people will usually succumb to arguing with people like that which just makes what could have been a positive spin into a negative. I know some people also intentionally try to make people mad because they are so good at composing themselves where at the end of the day it’s like a cheap form of viral marketing. Would you ever dare to do that especially in a business environment?

I was reading a situation today where two organizations were competing in the same field. So like most things they have to do the leg work in order to get awareness for their services and at the same time making it profitable. The interesting thing was that one organization all of a sudden was getting some extra push from a bigger company due to knowing people on the inside while offering “incentives”and so it gave them a boost just based on that alone. That then created a debate where people were saying they respected the other organization more as they were still trying to earn their spot in the industry by being the best service provider. However, others were saying that respect was useless as the bottom line is the other organization is getting results with the way they are doing it.

That’s interesting to think about too as many times you often get caught up in a situation where it’s either you do what seems to be the best way to maintain your character and standards in hopes that it translates to success out of respect as someone will recognize it or you simply do what works. It’s almost like the debate of whether the nice or bad guy finishes last. Do you personally care if at the end of the day say no one respects your methods on how you got to the top as long as you got there for example?

Even simple things like that is usually contradicting I think such as a person saying you should always cater to what people are telling you and at the same time the same person could be saying you shouldn’t care what others think. I suppose too it comes down to how bad you want something huh?

I was reading some stories today of people who at first received offers from well known investors to help fund and promote their projects. However, for one reason or another such as extensive delays in getting the deal to actually go through the entrepreneur decided to continue on his/her own. The thing was they still gained all the fame and publicity from getting the offer initially and so as a result it generated a lot more attention to their business to the point that they could grow rapidly even without the investor.

When you think about it just getting someone of an authority to like something can probably be a lot more valuable than trying to get a lot of money and advertising in a conventional way. I remember one time for example I had family members ask me if I ever used or heard of platforms such Skype or Facebook as they were wondering if it was a scam of sort since I am the more technically inclined. All I did literally was say yes I have used it before and that was good enough for them to start using it.

Imagine that same notion on a bigger scale like in this where all you need to is to get say that big investor to say they like an idea or project. You don’t even really need the money so much as opposed to the exposure and credibility a simple thumbs up would give you.

I was comparing these two organizations today where when it comes to communicating with its customers they both seem to have different philosophies in terms of what you should let the customers know if the business is experiencing some kind of trouble. In this case both of these companies are wb host providers. One of them seemed to have a direction of you need to always put your best face forward and never let people know about company troubles as that will kill people’s confidence in doing further business with you. On the other side the other company is open about whenever they have trouble where they at times go as far as sharing company financials.

There isn’t a clear cut winner as well as they both seem to be doing well with the main difference being that one company has more turnover but acquires more new people whereas the other one has a more tight knit customer base and grows slower. I guess that shows you that there isn’t truly a right or wrong way to do it as it all depends on what kind of people you want to surround yourself with. Of course if you are like a fortune 500 company then I can’t imagine being more open about setbacks would help as one would probably have thousands of vultures waiting to take any negative news and blowing up to get attention.

Today I actually saw two different companies which coincidentally were have an anniversary this month. Usually most company often hold some kind of sale where in many cases that is what people expect. However, one of the company instead didn’t slash prices on any of its products and services but rather they literally just decided to hold a public party of sort as its strategy was to just build a crowd and publicity in hopes in the long run that will get their company out there more.

That’s not too bad of an idea I think as I think that way you are milking the opportunity more as things like a crazy sale can happen very often where most people would just treat it as something nice. However, especially if you have been around for awhile I can easily see how making your organization’s anniversary public can generate so much attention in other ways which would indirectly bring in business. For example, maybe it will catch the attention of some business editor who would then be interested in finding out more about the business where if it has been there for so long there must be something good to find.

Of course, you could integrate a good sale and marketing buzz strategy which would probably be the best way to do it if you have the resources.