Posts Tagged ‘public relation’

The Bay Promo Code Fiasco

Tuesday, September 9th, 2014 by

I must say, this has been an interesting event to follow thus far.  Recently, as many of you know, thebay.com was running a promotion where by entering various promotional codes you could get a discount on the order. It appeared that the coupons were stackable and as a result you could get 45%+ savings on almost everything. Now many knew that there was chances the order wouldn’t actually go through as this seems like a too good to be true scenario.

But what seemed to have gotten people all riled up is the company’s way of handling this. First the company issued out this generic e-mail as you can see here:

 

bayseptcorrection

So as you can see, they essentially didn’t really take any fault in the matter and labelled it as a user error. So that seemed to have ruffled a few feathers. It then got more interesting as their method of cancelling orders for many people apparently was that they sent messages that the items were simply “out of stock.” Many people allege that this is a potential way to bypass any kind of laws to get the company to honor any of the orders. People were actually testing this out of stock theory such as making new orders and the messages on their Facebook page sure demonstrated how that simply wasn’t the case:

 

thebayfacebook

 

I was thinking how this probably wouldn’t have been so overblown if the business simply admitted that there is a fault in the system. Even as a bargain shopper myself I understand if the company has malfunctions like these. A little business transparency goes a long way huh? Especially in this day and age where it’s so easy to look up various information. Interested to see how this all pans out in the end.  What do others think?  Are bargain hunters going overboard here or does The Hudson Bay Company have a very poor way of managing its online operations?

Saying Your Opinions Do Not Reflect The Company

Saturday, May 18th, 2013 by

I saw an interesting message today where a person who was employed for a fairly large company started to criticize another in a pretty brutal way. Of course, he was saying how the opinions are his own and so he should be able to freely say what he wants. The public opinion of that though didn’t seem to agree with that notion as they simply labelled his comments as the company’s comments with reasons such as if they are willing to employ him then overall the company itself must have a similar mentality.

It seems like a no win in this scenario huh? Basically, you don’t really have much of a choice other than to keep your opinions to yourself if you know that it can in some way create animosity or burnt bridges between two businesses. I’m almost inclined to say the only time you can really say it’s your own opinion and not the company is if it deals with something of a fun nature such as your preference when it comes to the weather.

Nowadays a lot of people not only see employees as some kind of extra body to do work but at the same time as like some kind of ambassador for your business as well I think. With that in mind, you often to be on your best behavior even outside of your work/business time and remember that people will often see you as the company whether you like it or not.

Giving A False Sense of Being Listened Too

Friday, April 26th, 2013 by

It was interesting today as I was reading how a company sent all of its customers surveys that asked questions on how they felt about some potential changes that they were interested in implementing. Essentially, the change is big enough where it would affect everyone and so they want people’s feedback about it. Funny thing was people saw memos that indicated they have already decided what to do anyways and so for the most part people giving opinions are more for show.

Not a good thing to get caught doing. At the same time, I guess many business choose to do that to kind of show that they at least tried. Almost sounds like something you would normally only see in politics during election times huh? One of those sneaky business tactics that should give you an insight in terms of how they perceive you as a customer for you determine if you should do business with them I suppose.

Being Seen With A Competitor Product

Saturday, February 9th, 2013 by

I was told today of a company where they hired various people to do promotional work for a certain brand and a funny situation occurred where an employe was seen using a competitor’s product and seemed very happy. I guess you can say that was bad PR for them as the competitor took pictures of it. I guess the main issue is people knowing knew that they did work for the company so it’s almost like a celebrity doing a commercial for a company for people to then see in actuality they prefer competitor product.

At first I was thinking that must be a little harsh for an average day person to be super conscience about stuff like this. Imagine like waitress working at a restaurant and then having to be paranoid about going to any other restaurants of the same type. I know business often try to find people who are genuinely passionate about their products to work for them. Makes you wonder if in the future companies will be so picky as to ask in the application process on whether or not you prefer using a competitor item/service.

Consumers Read Business News Too

Friday, February 1st, 2013 by

Today I was reading about a company that entered into an agreement to be sold of to a different company. It seemed that for the most part operations wouldn’t change drastically as they will simply be operated as a separate subsidiary. However, they decided to not announce this detail to the customers and of course news did break out about it. Afterwards a lot of loyal customers were scared of the deal and are already planning to do business with a different company as to them this showed instability.

Kind of interesting I thought as I guess if you are one of those suit and ties in the corporate level you would think that no regular consumer would bother to read about these kinds of things. However, with almost everyone connected to someone in the know online nowadays odds are fans and consumers of a business will pick up on the news immediately. Therefore, it’s not something you can ignore. I would imagine even some kind of simple acquisition message is better than simply saying nothing too.