I thought this was an error at first when I saw this today:
As you can see, it was advertising a “Boxing Day” sale. For those who don’t know, this is like the equivalent of a Black Friday sale in the US. Of course, based on the advertisement they were trying to imply this was special where they are having it in July.
I was thinking, are the name of sales actually that important to us? Like in this case, if they just called it a “Weekly Sale” it would probably be the same to me personally. The only thing it makes me think is that creatively the business isn’t try too hard to market to consumers.