Posts Tagged ‘psychology’

Running Out of Sale Name Ideas

Friday, July 4th, 2014 by

I thought this was an error at first when I saw this today:


As you can see, it was advertising a “Boxing Day” sale. For those who don’t know, this is like the equivalent of a Black Friday sale in the US. Of course, based on the advertisement they were trying to imply this was special where they are having it in July.

I was thinking, are the name of sales actually that important to us? Like in this case, if they just called it a “Weekly Sale” it would probably be the same to me personally. The only thing it makes me think is that creatively the business isn’t try too hard to market to consumers.

Shopping Bottom Shelf items

Friday, May 23rd, 2014 by

I was watching this documentary about shopping the other day and how it’s apparently a psychological trick to make all the unhealthy stuff more visible to encourage a purchase. In turn, most of the healthy choices are placed in the bottom. Even though I personally I think items are scattered all over, I decide to pay more attention to it today out of curiosity.

Maybe it’s just me, but for the most art I noticed that the bottom items are usually the bulkier package choices such as if you are shopping at a wholesale store. So if you think about it you could potentially save more money that way. However, in terms of items being healthier there didn’t seem to be a consistent theme to me personally. I wonder if that is simply more of an American store tactic than a Canadian one.

Speaking for myself, I have been more trained to scan the price tags as opposed to how appealing the box looks. Afterwards I would check things like the labels to see if it is worth buying or not. So if anything I would be more susceptible to signs saying there is a sale I think.

Spending Cash Hurts

Saturday, March 1st, 2014 by

This was kind of an interesting thought I heard where it was suggested that if you want to save money you should start spending cash because the sheer notion of you visibly seeing your money being given to someone else hurts and so you will be less inclined to do it unless it is something really important. For example, seeing yourself give a restaurant $100 for some kind of meal.

Kind of funny but true in many ways I think. I know for myself I usually use a credit card whenever I can and since I constantly monitor the billing on it I get a constant reminder of the money that is going to be taken out of my savings to pay for it. So in many ways that does help me in terms of developing the mentality to try and make as many financially savvy purchases as possible. I think that is better too where I pay everything at the end of the month where seeing myself transfer all the funds in one go really puts it in perspective if I spent too much or not. Sometimes you just need to see those big numbers for it to get it through to you.

Same Price For More Product

Thursday, January 30th, 2014 by

I was walking in a supermarket today for the sole reason of price checking as I was thinking of doing some shopping later in the week. One item I was looking for was the prices for cereal and it was so weird to see the pricing of these items. In the same store for example there was one box of 300 grams that cost about $2 and there was another one consisting of 600 grams for the same price.

I was then thinking, why would anyone get the smaller one? The only thing I could think of was maybe the store did that on purpose as a way to convince people to buy the bigger item as they simply want to get rid of the stock. I know that can work on people as in these instances the shopper feels like they outsmarted the company, so to speak, and so they go ahead and buy it.

I know sometimes it is just due to one item being on sale and the other isn’t, but usually I would say it is intentional to get people to buy things. It was funnier in this case as the smaller item was actually marked as clearance too. Go figure.

Wanting To Simply See The Money For Psychological Reasons

Wednesday, August 14th, 2013 by

Imagine this situation. There is a person who wanted over $10,000 from another person and said that they would return it whenever they wanted it as they have no intent to spend it. To prove this as well they were willing to sign anything like an “I owe you” as well as photocopying the cheque. So when asked what was the point of having it if that is the case the person’s answer was they felt more comfortable seeing that amount in their bank.

In some ways that is kind of odd. At the same time I guess I can kind of see how it can help people as it gives many a certain level of comfort. I know seeing the dollar amount of what you have in total is usually a good motivator to want to see it keep going up for example. Makes me wonder if this kind of thing is more common than I would believe.