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Financial Management

Very Similar Products That Are Cheaper

Today I was asked if I knew any places that had lychees for sale as apparently many store were selling them for $6 a pound which is crazy expensive. So I went shopping and sure enough I found some that were selling for $3.48 a pound which isn’t too bad. But right underneath it there

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Business

Changing Product Descriptions Each Season For Sales

This was funny I thought as I bought a support pole recently which was nothing too special. It was originally labeled as a “Adjustable Support Pole, Premium Steel Support Rod with 154 LB Capacity for Cabinet, 3rd Hand Support System, Cabinet Jacks Cargo Bars. Pretty basic tool right? Well, recently the store asked if I

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Business

Rebranding Universal Products For A Niche Audience

I was reading an article recently that talked about how people were branding literal guns as a way to shoot down drones in the fields of war as they were unoriginally called a drone gun. By the looks of it, the guns are virtually the same that people would use for other applications such as

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Business

Having That One Tool To Connect With Like Minded People

One challenge in running a business is often finding ways to meet the right people in order to grow. This could be entrepreneurs trying to find the right people to partner with or companies simply trying to find the right talent to hire. A lot of times companies spend thousands of dollars to do this.

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Business

Hiring Popular Figures That Don’t Use Your Products

This was funny I thought as a phone company was holding some local events to help promote their hardware and as you would expect they hired some well-known talent to help showcase it. The trouble wise during the presentation the talent accidentally mentioned a competitor’s product out of habit because that is actually what she

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Business

Expanding To More Than One Offering When Successful

There was a bit of news today on how the company GoPro’s stock has been dropping hard which resulted in a lot of people weighing in on why this is happening. For example, is the competition simply offering superior products for the money? Interestingly enough, one key point that was brought up is how the

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