Many times when we see one of those “You save this much off the regular price” type of signs it can create a rather emotional purchase if the savings amount is large. Sometimes too, you have to be careful on whether or not the price has been bumped up which means you aren’t saving as much as they are portraying.

There is this one example that I saw today which made me think just that as I saw a USB memory stick on sale for about $9.99. As you can see here too, it indicates that the regular price of this item is $62.99 which means you are saving $53.

For these types of products, I happen to know what the average price is and so it immediately got a reaction out of me as the original price of the product seemed so overpriced. Here are some quick examples from other stores which sell the same product:

As you can see, one place sells it for $15.98 as a regular price. While granted you can argue that the price indicated is the store’s own regular price, although I personally never seen it that high, it just goes to show that you still need to do your research when it comes to buying things regardless of some sign indicating what the regular price of the item is.

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I was reading an article how the iPhone has dropped in price by $200 already and as we all know it hasn’t been around for that long yet. Apparently there are a lot of unhappy campers over this and Apple has offered to give owners a $100 gift card for the people who bought it.

This got me wondering on just how long of a time period do people on average tolerate when it comes to a product dropping in price without feeling swindled or that you made a bad purchase. I’m sure we have all had experienced something like that where you bought something just to find out that a few days later the same item is say 30% cheaper.

On average, for myself items under a $100 I would be fully okay with price drops that occur after three months. For expensive things over $500 I usually expect the price to not change dramatically until after about a year. The large difference is mostly due to how for more expensive items I would put a lot of thought and research before purchasing the items. Seeing it drop so quickly is kind of like a way to say I didn’t really do a good enough job researching ahead of time. I personally wouldn’t expect the vendor to compensate me for it though like with this iPhone incident since it would be my own decision to buy it in the first place.

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