Posts Tagged ‘press release’

Making Your Own Negative Press And Bad Reviews

Saturday, February 23rd, 2013 by

The other day I was searching online for reviews for various items and usually my search method is to specifically look for good and bad reviews to try and get a good sense of what the real deal is. For this one company it seemed like they flooded the Internet by publishing various bad articles about themselves in a controlled way. Basically, while it may seem like a negative review of their service it usually ends up by the writer implying that they are not that bad. Again, you know this is the company itself doing it too.

Kind of an interesting and sneaky tactic I guess you can say as I’m sure it will fool the majority of the crowd. Imagine trying to find a review on things like a television set where this one company specifically wrote articles on how its “TV sucks” so that they can capture that audience and then use that to hopefully change people’s minds.

Very risky in many ways too as i am inclined like in this case to really not trust the company if I find out they were trying to do this to sway consumers.

Forbes Blog Network Update

Tuesday, March 25th, 2008 by

I was checking my e-mail and got this document from Forbes which was basically an official press release for the business and finance blog network. I have been getting requests from people who were wondering what was going on too, so here is the press release:

NEW YORK, NY (March 24, 2008) – Today Forbes.com, home page for the world’s business leaders, announced the creation of a Business and Finance Blog Network, comprised of a community of pre-screened, influential business and financial blogs.

The Blog Network’s content will focus on senior business decision makers and high-net-worth investors. Topics will be relevant to the banking, trading, hedge fund management, affluent investing, and senior business decision-making communities. Participation in the network is by invitation only, and all blogs are vetted by Forbes.com editors for appropriate content, and to ensure that they are in keeping with the Forbes editorial brand.

The network will allow advertisers to target a highly engaged, exclusive niche audience of senior business decision makers and affluent investors easily and effectively. Four hundred-plus blogs have already joined the network, with many more expected to sign on before the official launch in the next few weeks.

“There is no denying the growing importance and influence of blogs within the media landscape,” said Forbes.com President and Chief Executive Officer Jim Spanfeller. “Forbes.com can ensure advertisers are reaching a hard-to-find and very desirable audience within safe, well-lit environments by exclusively inviting ‘best of breed’ business and investing bloggers to our new Business and Finance Blog Network.”

Nick Ricci has been appointed General Manager, Sales. He will be responsible for overseeing the sales, marketing and promotion for the Blog Network as well as the Forbes Audience Network (FAN), which launched in November 2007. Nick joins Forbes.com from About.com, where he served as Senior Vice President, Sales and Ad Operations. He has also held senior sales management and marketing positions at Times Mirror Magazines, Cox Interactive Sales, and Hachette Filipacchi Media US. Nick is already in the process of hiring and building a dedicated network sales team.

“I’m thrilled that Nick has joined Forbes.com to oversee the sales efforts for the Blog Network,” added Spanfeller. “He is a seasoned executive with several years of sales and marketing experience who will play a key role in driving the network’s success.”

So according to this there are over 400 blogs in the beginning. Gonna be interesting to see how that pans out as that is sure a lot of blogs to choose from with a different variety of content.