I was checking my e-mail and got this document from Forbes which was basically an official press release for the business and finance blog network. I have been getting requests from people who were wondering what was going on too, so here is the press release:
NEW YORK, NY (March 24, 2008) â€“ Today Forbes.com, home page for the worldâ€™s business leaders, announced the creation of a Business and Finance Blog Network, comprised of a community of pre-screened, influential business and financial blogs.
The Blog Networkâ€™s content will focus on senior business decision makers and high-net-worth investors. Topics will be relevant to the banking, trading, hedge fund management, affluent investing, and senior business decision-making communities. Participation in the network is by invitation only, and all blogs are vetted by Forbes.com editors for appropriate content, and to ensure that they are in keeping with the Forbes editorial brand.
The network will allow advertisers to target a highly engaged, exclusive niche audience of senior business decision makers and affluent investors easily and effectively. Four hundred-plus blogs have already joined the network, with many more expected to sign on before the official launch in the next few weeks.
â€œThere is no denying the growing importance and influence of blogs within the media landscape,â€ said Forbes.com President and Chief Executive Officer Jim Spanfeller. â€œForbes.com can ensure advertisers are reaching a hard-to-find and very desirable audience within safe, well-lit environments by exclusively inviting â€˜best of breedâ€™ business and investing bloggers to our new Business and Finance Blog Network.â€
Nick Ricci has been appointed General Manager, Sales. He will be responsible for overseeing the sales, marketing and promotion for the Blog Network as well as the Forbes Audience Network (FAN), which launched in November 2007. Nick joins Forbes.com from About.com, where he served as Senior Vice President, Sales and Ad Operations. He has also held senior sales management and marketing positions at Times Mirror Magazines, Cox Interactive Sales, and Hachette Filipacchi Media US. Nick is already in the process of hiring and building a dedicated network sales team.
â€œIâ€™m thrilled that Nick has joined Forbes.com to oversee the sales efforts for the Blog Network,â€ added Spanfeller. â€œHe is a seasoned executive with several years of sales and marketing experience who will play a key role in driving the networkâ€™s success.â€
So according to this there are over 400 blogs in the beginning. Gonna be interesting to see how that pans out as that is sure a lot of blogs to choose from with a different variety of content.