I was reading about a person that makes online videos of skits that he comes up with which attracts a huge following. Now attached to these videos are advertisements as of course people always want to find ways to make money from doing something that they love. It was interesting as so many people thought because of his viewership he must be making like say $100,000/month. In reality, even he showed that it was nowhere even close to that as it was closer to four figures.

This is pretty common I’d say where people often only look at one particular figure before they conclude if something is really successful or not in all aspects of an endeavor. Like with this example the notion is the guy gets paid to run those videos and so all people do is look at the audience number to assume that he must be like a millionaire.

This made me think about how researching what makes people tick figure/number wise for various endeavors can save you a lot of time from having to do any kind of real convincing to attract opportunities to generate sales or revenue. Example, like in this case it is about acquiring sponsors. While you can get all technical saying that the sponsor wants a targeted demographic and all, I’m inclined to say that focusing on having a big audience number generally can probably do more for you.

Another example is think about it like a guy trying to sell you his stock investment advice. I bet you that showing a real high figured cheque will do the trick in many cases to sell the product/course. While obviously the higher number the better, like in those cases what is a good number to say “This is the confidence that people are looking for”? For a figure in that case would say holding off until you made $500 be good enough? $1000? $10,000? At the same time that also shows you that people can unfairly judge something based on certain numbers only as well which should make you reconsider about how you present something. The power of numbers.

I was watching this charity event online where the organizers were using a lot of social media aspects such as online video to garner attention for their charity drive. It looked as though this year they exceeded their efforts from last year and one of the guy made a very interesting point.

He was saying how with the economy the way it is that many people advocated that they were going to get way less donations this year compared to less since everyone is trying to save as much money as possible. Hence, they shouldn’t get their hopes up. But as mention, they exceeded last year’s number.

The point he brought up was a very good one too where while the economy is worst, last year they only got 100,000 viewers. Everyone knows that there are way more than 100,000 people in the world. With all the new technology and platforms available this year he knew that they would be able to capture a larger audience base which would potentially equal to more donations.

What a great way of thinking I thought. The next time you think you can’t do anymore in this sense, try thinking just how large the world is.