Posts Tagged ‘marketing’

Getting Personal Care Items In An Electronic Store

Wednesday, October 29th, 2014 by

I must admit this was a little odd the other day when I went into an electronic store to purchase an item. After the transaction, the customer service rep handed this to me:

axeclean

As you can see, there were personal care and cleaning items such as the Axe body products and some Mr. Clean items. The lady gave me this for free and was saying how most people don’t know that on its online store they sell a lot more variety of products. Therefore, this sample was to show the type of things you can get to hopefully get people to think of them for more than just electronics.

While the free samples are nice, I was thinking how it probably takes a lot more to change a person’s shopping habit to not associate a business with certain types of items only. What does it take really? I think for myself the company has to have consistent big deals for me to even think about them. For example, a lot of electronic stores sell chocolate bars but I bet most people would still automatically think of a grocery or convenience store if they wanted to buy one.

I think it’s almost no different than how a lot of online retailers convinced me to shop online as opposed to a traditional retail store for many items. Funny enough, it’s probably easier the other way around such as if you were a grocery store that is now offering electronic items.

Understanding The Difference Between A Brand And Type of Item

Sunday, August 24th, 2014 by

I went out shopping for a tablet today where it was for a birthday present for my mom. This wasn’t a surprise present as she requested for one since she felt it was time to start using some more modern day technology and that even some of her friends use it to message family members and all. However, in asking for a tablet in her mind an iPad is the only thing available. In many ways, it’s almost like how I mention many times that before people thought AOL is the Internet. Guess you can say Apple does a great job marketing.

It was kind of interesting as while browsing for various options she couldn’t grasp the concept of how say a “tablet” is essentially an “iPad.” And yes, I am aware of things such as the difference in OS or app store before any fanatic wants to jump into the technicalities. I then used a different example such as asking her if she normally asks for a “Kleenex” or a “tissue paper” if she needed a tissue. That then instantly resonated with her and she finally understood that in many ways it’s a brand marketing gimmick.

Afterwards she was able to focus more on the actual product and which one would provide the best value. Using relatable examples sure works wonders as once again we all need to understand what we are really buying to get the best value.

Surprised In Seeing An Online Filter Work

Tuesday, August 19th, 2014 by

Today I was told of a business I was aware of where heard the owner actually used his mom to post a fake Yelp review for his company. For the most part, it wasn’t actually that surprising as many people do that to try and make themselves sound better than they really are. What surprised me was when I looked it up the review got labelled as “review that is not currently recommended.”

Apparently, this is the site’s way of filtering out possible fake review reviews, so to speak. It surprised me where in this case it clearly worked and it made me wonder how the business would address that. At the same time, you often hear stories about sites not doing enough or encouraging fake reviews for a profit and in cases like this it’s nice to see that sometimes you can trust that the system is working. Makes trying to find the right companies or professionals to work with easier.

Contests With A Creative Elements

Sunday, July 20th, 2014 by

I was thinking today as I bumped into this link at http://apps.timhortons.com/campaign/duelling-donuts/en/index.php that is essentially a contest to win a $50 Tim Hortons’ card. This is one of the contests where they require people to create something fun where apparently a winner will be chosen that way. I was thinking, are people more inclined to enter contests to get free stuff it was simply an entry form submission or if it had creative elements like this?

In some crazy way I was thinking that having creative elements can probably generate more response as people will probably think that it is more skill based and therefore they have more odds of winning. Then again, maybe I am underestimating how the majority of people simply don’t want to do anything and just wants free stuff usually.

For myself, in this case I was more inclined to see what it was about because of the creative element even though I don’t really have a use for the prize myself.

Saying What You Are Going To Use The Money For

Thursday, June 19th, 2014 by

I was looking at all these service providers today where for the most part everyone charged the same rate and there didn’t seem to be any extreme difference in regards to the quality of service that was being offered. The service breakdowns all seemed pretty generic as well. However, there was one person who specifically wrote that they were doing the business to hopefully save enough money for a new house for her new family.

As strange as it may sound, that little personal touch made the person stand out from everyone where I was more inclined to give that person the business. Kind of funny when you think about it as it has nothing to do about sounding pristine or more qualified than the other people. It basically boiled down to being perceived as someone personable that you can relate to.

Something to think about the next time you think it takes say an expensive team of marketers that will give you the best glitz and glamor to stand out from others. Sometimes just being yourself is enough.