Posts Tagged ‘marketing’

Extremely Cheap or Free

Saturday, March 22nd, 2014 by

Today I saw a sale for a software item where the company was advertising that you can buy it for only 2 cents.  Normally it retails for about $40.  I was interested in the response it would get versus simply making the item free.  For the most part it did seem to generate more than a standard buzz based solely on the notion that it seems so unusual.  At the same time, they make a little bit of money on it.

Kind of funny how silly little twists like that can generate more buzz and awareness for a business huh?  Makes me wonder what would happen if you have like a “one and a half cent sale.”  I have seen this strategy a few times in different ways too which makes me think that it must work very well.

Advertisements In Disguise In Mobile Apps

Wednesday, March 5th, 2014 by

I was thinking today as there was a sale on the Google Android App store and naturally I looked at some of the offers out of curiosity. The funny thing I thought was a lot of these apps we use aren’t so much to make our life easier for example but rather they are simply advertisements. In many cases I guess you can say it’s like giving companies permission to send you coupons in an effort to do business with them.

It’s interesting as when you use the Internet so many people go out of their way to try and block out all the advertisements. But when it comes to installing an app it seems like a lot of people have a different mindset for it where it’s like they want businesses to introduce them to various offers. Something to think about from a business perspective too where it’s like you don’t have to try too hard if you are already an established brand/business.

Another way to think about it I thought is that the apps are essentially like a mailing list that a lot of sites use which are often touted as one of the most valuable marketing tool as these users often purchase goods and services that gets recommended on it. Guess that just means if you don’t have an app yet for your business then time to get working on one.

Black Thursday Shopping

Saturday, November 16th, 2013 by

This was funny I thought as I was asking a friend who lived in the US on whether or not he was going to be shopping on Black Friday this year and he responded by saying “It’s called Black Thursday now” as apparently so many businesses are putting up its sales a day ahead of time. There is some merit to this as I was looking at some flyers online and sure enough a lot of business are going all out on Thursday instead of Friday.

He was saying too that this makes a lot of people upset as it is more clear to them that this event isn’t so much about a tradition rather than a gimmick to get people to buy stuff. I think you can kind of say that for most holiday or event shopping though. Either way, to me personally it just means a day earlier to see if there is anything worth buying that I actually need since in my mind these sales are simply a marketing tool for businesses.

High Luxury Water

Thursday, September 19th, 2013 by

Recently I was a few people who were given some free water that seemed to be packaged in a fancy way. It was in a bottle and bottle cap where it would seem more like one was buying alcohol. What was surprising to me was that I was told each bottle of water was priced at about $3 to $5 each. My first reaction was is it simply this fancy packaging that makes it so expensive?

I was then trying to do some research about it and apparently it is simply marketed as natural spring water which many companies do. However, it seemed like they spent a lot of marketing dollars branding it as some high luxury water through the use of people like celebrities. This is one of those things where at least here it’s something that we are fortunate to have an abundance of and paying that much money for water is not something I can wrap my head around.

Free Stuff Acting As Sales Advertising

Saturday, August 31st, 2013 by

Today I saw a bunch of people walking around with this broom which implied that either there was a big sale or that it was currently a hot item for whatever reason. As well, naturally this created some buzz as everyone is inclined to find out what it is and potentially buying it based on mob mentality. Upon investigating into it, apparently the company that was selling the item was giving a lot of its product away in an hourly draw type of fashion. Therefore, it explains why you see like a sudden burst of people all of a sudden carrying the product.

It’s kind of smart in some ways I thought as you are essentially paying for advertising where people would be more inclined to think that the product must be super for everyone to have it. Would you think for example a company that gave away free coffee where they are going to have dozens of people walking around with coffee cups with their company branding on it to be more effective or paying money for a sign advertisement? I would be inclined to say in many ways giving the product for free can seem more natural to attract more people while potentially being cheaper as well.