This was kind of a neat thought. Essentially, there was a company that was trying to stand out from hundreds of other companies when it comes to convincing shoppers to buy their products over others. While many would usually attempt some slick advertising campaign, the funny thing was all they did was add some words in various languages that native speakers would understand. It was literally just writing simple things like “Good” in multiple languages.

Not surprisingly, it worked very well as a good swing vote of sort to convince people it is the one they should go for. It’s one of those things that sound so stupid that it makes you wonder why more people haven’t tried that method huh? I guess the main drawback would be that having multilingual labels would imply that you have a support centre of sort in all the languages that you use as well. So therefore a company wouldn’t want to be bombarded or have to create multilingual customer support to meet those expectations.

However, in a lot of cases that shouldn’t be a factor if you are just using simple words too. Even walk -in grocery stores have simple things like saying “Welcome” in an effort to attract more people for example and usually people simply go in and buy what they want without necessarily expecting say the staff to be fluent in a language other than the county’s main one. Either way, it can be an inexpensive way to stand out.

I was just looking at these businesses today where so many of them had words in their business name that implies that they are an authority figure of sort in their industry. Example “Number one office supplies” or “Top Japanese Restaurant”. Is there actually anyone that thinks a particular business is better than the other simply because it is implied so in its name?

Usually the first thing I think about is that if the company has a name like that it is usually established by a foreigner. Example, I personally don’t know Italian and if I had to open up a business where that language is the native tongue the first inclination would be to probably name it using positive words in the language. So in a sense it can come across as a little negative to me.

As an everyday person I don’t think it really matters too much as it is obviously better than having negative words for the most part.