Posts Tagged ‘forbes blog network’

Forbes Blog Network Update

Tuesday, March 25th, 2008 by Alan Yu

I was checking my e-mail and got this document from Forbes which was basically an official press release for the business and finance blog network. I have been getting requests from people who were wondering what was going on too, so here is the press release:

NEW YORK, NY (March 24, 2008) – Today Forbes.com, home page for the world’s business leaders, announced the creation of a Business and Finance Blog Network, comprised of a community of pre-screened, influential business and financial blogs.

The Blog Network’s content will focus on senior business decision makers and high-net-worth investors. Topics will be relevant to the banking, trading, hedge fund management, affluent investing, and senior business decision-making communities. Participation in the network is by invitation only, and all blogs are vetted by Forbes.com editors for appropriate content, and to ensure that they are in keeping with the Forbes editorial brand.

The network will allow advertisers to target a highly engaged, exclusive niche audience of senior business decision makers and affluent investors easily and effectively. Four hundred-plus blogs have already joined the network, with many more expected to sign on before the official launch in the next few weeks.

“There is no denying the growing importance and influence of blogs within the media landscape,” said Forbes.com President and Chief Executive Officer Jim Spanfeller. “Forbes.com can ensure advertisers are reaching a hard-to-find and very desirable audience within safe, well-lit environments by exclusively inviting ‘best of breed’ business and investing bloggers to our new Business and Finance Blog Network.”

Nick Ricci has been appointed General Manager, Sales. He will be responsible for overseeing the sales, marketing and promotion for the Blog Network as well as the Forbes Audience Network (FAN), which launched in November 2007. Nick joins Forbes.com from About.com, where he served as Senior Vice President, Sales and Ad Operations. He has also held senior sales management and marketing positions at Times Mirror Magazines, Cox Interactive Sales, and Hachette Filipacchi Media US. Nick is already in the process of hiring and building a dedicated network sales team.

“I’m thrilled that Nick has joined Forbes.com to oversee the sales efforts for the Blog Network,” added Spanfeller. “He is a seasoned executive with several years of sales and marketing experience who will play a key role in driving the network’s success.”

So according to this there are over 400 blogs in the beginning. Gonna be interesting to see how that pans out as that is sure a lot of blogs to choose from with a different variety of content.

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Forbes Blog Network Badge

Monday, February 11th, 2008 by Alan Yu

I guess the blog network will be starting soon as I got an e-mail indicating that I can display the badge on my blog. Seems like there are three choices I could use as you can see here:

Not sure where I would put it at the moment.

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Teaming Up With Forbes

Friday, November 30th, 2007 by Alan Yu

A few days ago I was contacted in regards to whether or not I would be interested in joining Forbes’ upcoming financial and business blog network. I honestly thought this was just some spam mail at first. It did prove to be a real offer though.

After reading through the proposed plan, I felt that it sounded like a great opportunity that could possibly provide some new experiences while opening up new doors. Generally speaking, they are going to publish snippets from my blog on their site and I will incorporate some materials here as see fit.

It basically sounded like they are trying to facilitate a network of individuals to establish a broad range of different voices and opinions when it comes to business and financial issues. Sounded like fun to me. On top of that, I don’t really have to change anything in terms of what I am already doing. The blog design will be adjusted a little for aesthetic sakes to accommodate some new things.

So, I did end up signing an agreement with them. It will take me awhile to plan and organize everything at this time, but this should be an interesting journey.

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