Posts Tagged ‘demographic’

Charging More But Still Surviving

Sunday, July 21st, 2013 by

I was a little dumbfounded today as I visited this market inside a small mall where there was about three different groceries. Two of them were literally beside each other where the product offerings and prices were virtually identical. On the other hand, there was another grocery store that was about two stores away and it sold what appeared to be the same items but they were all priced higher.

I couldn’t really understand why anyone would shop there as oppose to the other places as a result. It couldn’t be because of the location and convenience for example since they are all so close as it is. Funny enough, I then saw one difference and that was in this little grocery store they advertised that they had a website. But really, does a website really have that much of an impact for a grocery store to convince people to pay more for its items?

My other observation was that these were ethnic supermarkets and the other places didn’t really have much in the way of English signs even though you don’t really need it. However, the other place did and its website being in English seemed to cater to that audience. Kind of intriguing when you think about it where the business can charge more and still survive even with like another business right next to it selling the same thing for cheaper. In this case all it took was having more languages to target more people.

Makes me think too where for all the times people say they are put out of business because they can’t offer something as cheap as the other guy that maybe you just need to showcase something that the consumer can relate to that the other business is neglecting.

Looking Like You Cater To One Specific Gender Only

Friday, February 8th, 2013 by

While getting a haircut today the owner told me an interesting happening where for some reason a lot of potential male customers would come in the store and ask if they cut men’s hair as well. She thought this was weird as she doesn’t advertise the store as women only and she even has prices for men’s haircut versus a women. We were then saying how stereotypically when you think of things like a salon you automatically think of it as a very feminine place such as painting one’s toe nails and such.

I was then mentioning too how the whole store had like model pictures of women too which further gave the impression that this was a female only place. As a result they tried to put a lot more signage to
specifically say they welcome male customers as well. They even went as far as placing a barber’s pole outside the store to hopefully attract more male customers.

Kind of shows you how important your store design can play when it comes to attracting customers huh? Imagine how many customers they loss where most people probably wouldn’t even bother to ask too.

Advertising Marketing Services To Average Consumers

Monday, June 21st, 2010 by

I thought this was weird. Recently some of my friends were saying that they got e-mails from a retailer that was giving people about $100 worth of advertising credit for services such as Google Adwords. For those who don’t know, that is a service where people would pay to have people click onto their site as a means of generating visitors.

I was wondering how relevant this was to advertise such a service to an average consumer. It’s almost like giving a 10% off commercial air time rate coupon to just anyone who buys say a vacuum cleaner from an appliance store. Just seems kind of far fetched if the intent was to entice people who don’t normally use any type of advertising services where they will all of a sudden do so. Then again, for a lot of people as long as it is free they will try anything.