There was an election here today for the country which meant a possible shift in leadership and direction. When the results came in and made it apparent as to who won it’s kind of interesting to see how some people are already per-maturely making decisions such as moving to different locations as they think it will be better for their business. Again, nothing has even happened yet.

I would think from a business point of view relocating for example is extremely costly. Not so much because you have to physically setup shop elsewhere but rather you have to build your customer base all over again. Unless they all follow you of course. With that amount of risk it almost sounds better to try and adapt first to whatever obstacle you think will be going to you. Or at minimum, at least try to do a survey or something to see how many people will potentially follow you to your new place.

Usually too, even if people can’t follow you, with a lot of notice with your intent to relocate that can generate referrals so that if you do move to the new area maybe your old customers know people that live within the new place you are thinking of going. Make the decision more rational and logical I say even if you are extremely pessimistic about your current location for whatever reason. Kind of a waste to just throw everything you worked to build, so to speak.

So this is the last chapter titled “It’s Not the Economy, Stupid, It’s You.” I guess almost every business and finance book that has been written over the past year or so references something about the economy issues. Cloutier uses this chapter to mostly call out people that want to use the economy as an excuse for their failing businesses as it seems like a cop out.

With that, he references past chapters as well as all of the advice he has given thus far to show that your results are because of your efforts and not some outside factor. For example, even if the economy died you should have had some kind of plan to anticipate these kinds of circumstances to adapt to it.

It’s one of those sheepish mentalities that he is trying to get you to avoid such as how if one person sees another slacking off they think it is okay. Reminds me of all those ridiculous bailout packages that I keep hearing on the news where one company asks for one then all of a sudden every other company in the world needs it too.

In the end he just urges you to take action and not to give up as many people have followed his strategies to see success. Was a pretty short chapter overall. That’s it for the book too. Time to wrap my head around everything that I read and to give my final thoughts.