The other day I was at a movie theatre and like always you have to buy the ticket before you can actually enter inside. While they had the traditional booths where you could tell the person which movie you would like to see, there were also machines on the side where people could order it right there instead. What I found extremely interesting was how there were actually line ups to use the machine when the wait time was virtually non existent using the booth that had a real person in it.
That sure makes you wonder where for that business if it is just the sign of the times or if movie watchers are just being more accustomed to say watching things on the Internet that they don’t want to deal with a real person as much. I thought that was interesting too as one thing I have heard recently with various retail stores shutting down is that they simply have to offer new experiences such as having the staff greet customers as if they are in a hotel.
I suppose like in this case though you do definitely have to innovate with like how the old saying goes that if you don’t offer something unique then you will be competing against price and convenience.