Posts Tagged ‘brand’

Understanding The Difference Between A Brand And Type of Item

Sunday, August 24th, 2014 by

I went out shopping for a tablet today where it was for a birthday present for my mom. This wasn’t a surprise present as she requested for one since she felt it was time to start using some more modern day technology and that even some of her friends use it to message family members and all. However, in asking for a tablet in her mind an iPad is the only thing available. In many ways, it’s almost like how I mention many times that before people thought AOL is the Internet. Guess you can say Apple does a great job marketing.

It was kind of interesting as while browsing for various options she couldn’t grasp the concept of how say a “tablet” is essentially an “iPad.” And yes, I am aware of things such as the difference in OS or app store before any fanatic wants to jump into the technicalities. I then used a different example such as asking her if she normally asks for a “Kleenex” or a “tissue paper” if she needed a tissue. That then instantly resonated with her and she finally understood that in many ways it’s a brand marketing gimmick.

Afterwards she was able to focus more on the actual product and which one would provide the best value. Using relatable examples sure works wonders as once again we all need to understand what we are really buying to get the best value.

Being Seen With A Competitor Product

Saturday, February 9th, 2013 by

I was told today of a company where they hired various people to do promotional work for a certain brand and a funny situation occurred where an employe was seen using a competitor’s product and seemed very happy. I guess you can say that was bad PR for them as the competitor took pictures of it. I guess the main issue is people knowing knew that they did work for the company so it’s almost like a celebrity doing a commercial for a company for people to then see in actuality they prefer competitor product.

At first I was thinking that must be a little harsh for an average day person to be super conscience about stuff like this. Imagine like waitress working at a restaurant and then having to be paranoid about going to any other restaurants of the same type. I know business often try to find people who are genuinely passionate about their products to work for them. Makes you wonder if in the future companies will be so picky as to ask in the application process on whether or not you prefer using a competitor item/service.

Thinking You Must Use Brand Specific Products

Monday, December 24th, 2012 by

Today I had a funny scenario as a person I knew was talked into buying an Apple computer and he also needed to buy things like a wireless router. Therefore, in his mind he had to use products specifically built by Apple. It was kind of crazy seeing him spend things like $100 for a wireless router when he was the type of person that just needed the basics. Of course it was explained to him afterwards that there were more affordable options and he was surprised.

I don’t know if there is such a thing, but it would of been interesting if there was say an Apple branded usb cable or something that cost like $20 each where a person like him thinks that he would have to specifically buy it in order to connect simple things like a printer. It does make me wonder though for people who are buying these expensive items as gifts with very little knowledge of it where they also try to buy the recipient all of the necessary accessories and whether or not they try to buy the same brand products with the assumption that you must do that for the product to work.

I remember a story a person told me where a consumer recently bought a TV as a gift and realized they needed a basic cable to hook up some simple speakers. Funny thing was the person was shown a cable that was literally like $80 made by the same TV manufacturer and he was also shown a generic brand that was like 90% cheaper. Sure enough the guy bought the $80 one saying the expensive one would probably work better since it is made by the same company whereas the other one probably has chances of being incompatible. That’s not the case in reality of course. Like they say, perception is reality though in many cases. Expensive way of thinking.

Growing An Existing Brand Or Creating New One

Saturday, November 24th, 2012 by

Today I was debating with myself in regards to a new project that I wanted to divulge in. At first my thought was to simply grow it by adding it to an already existing brand like say adding a different dish to your restaurant. However, I was then debating if it would be better to just create something new for it as in many ways it is kind of different in terms of a target audience. So which one would be the best choice?

That’s hard to say. But I think the main thing I was thinking of is the time and effort it takes to build something new as opposed to utilizing something you already have. Cause in that sense it makes sense to not spend like say another year trying to build a business/organization from ground up and then having to work hard to create awareness for it.

The more I think about it I think a good route may be to simply use an existing brand but introduce it in a light launch kind of way to see if there would be any conflicts or negativity in doing so. Very similar to how some supermarkets quietly introduce new products in the store. If it goes well they then go all out in advertising it. At this point I am thinking that is the best route.

Making Yourself The Business

Friday, August 10th, 2012 by

Today I was reading how a person had established a business under a specific identity and for the most part she has grown it to a respectable level. All of a sudden she decided to change her business identity to her own name kind of like what many consultants do. This then brought up some debate on whether making a business as your own name makes you sound smaller and therefore people will take you less seriously when you are still growing.

In some businesses I think this can actually help you more. Especially those that involve providing people tips and advice. I think the funny thing is too that a lot of businesses actually are simply named after the founders except they are in an abbreviated form. Almost reminds me of charities too as after awhile the name eventually becomes the brand where people never even think of it as just a regular name.

I think in general it’s more about hopefully whatever decision you make you stick with it as changing the actual name is probably going to cost you a lot of money and effort you already put into building your business.