Archive for the ‘Business’ Category

Finding Out A Business Lied To You

Thursday, April 17th, 2014 by

Here’s an interesting scenario I saw today. Imagine there was a business scenario where you found out by accident that the other party has been misleading you for their own benefit. Example, it could be as generic as a business claiming they give their proceeds to charity only for you to the find out they actually pocket the money themselves. What would be your first course of action?

The most common answers I believe are you either cut your ties with them immediately or you give them a chance to correct the issue. I heard one response that was kind of interesting where that one person would burn the bridge but not completely. Basically, it’s like leaving but still entertaining the possibility of associating with each other.

I was trying to imagine how one could develop that train of thought though especially if it is the like scenario above. Maybe I watch too many movies, but usually if it is that extreme of a deception then most likely it will happen again. It’s kind of different from say two people having creative differences or one leaving professionally for other opportunities. Then again, you do hear stories of people who say made a living out of scamming people only to completely change as well. Just one of the many tricky situations you can find yourself in when it comes to doing business I suppose.

Being Right Versus Being Profitable

Tuesday, April 15th, 2014 by

Here is an interesting scenario that I heard today. Imagine you had a business relationship with another company that was helping you make money and vice versa. While it was a win-win situation, it turned out one side wanted to jump ships as they felt the grass was greener on the other side. So the other business took this as a bit of an insult. While they were certain they would fail if they moved, the other option was to essentially do what it takes to keep that relationship as businesses wise you could keep using them to help you grow, so to speak.

It didn’t end up that way as this was too much of an insult for the business and so they parted ways. As the years went by this created more competition for the business as a result of the other company now helping the competitor. In the end they were right as they did fail financially, but this also meant all this time competing with them resulted in less profit as well. Kind of an interesting question there. Would you be inclined to do what’s best for business, so to speak, or would your ethics and principles take the front seat in the decision making?

Kind of tricky as I think this is one of those scenarios where people’s answers will probably vary depending on if the situation is actually placed in front of them. A more common/simple example would be like an employee who you felt went out of line. Example, if your best salesman whom you helped when he had nothing starts acting like he is the only one that matters while constantly saying he is thinking of going to a competitor for more money would you do what it takes to keep him or would you simply let him go just to be right?

One of those things where many people say you should take the emotion out of making business decisions. I bet it is easier said than done though huh?

Template Business Pitches From PR Firms

Monday, April 14th, 2014 by

Almost every day I receive requests from people who are inquiring if they can publish some articles here for their clients in exchange for a link back to their site. Essentially, it’s supposed to be a way for the marketing firm to help its client get more exposure. The funny thing is I would love to help people out in this way. However, in these cases every pitch is obviously from a template and as a result it makes me want to ignore it.

It makes me wonder why people don’t take the time to actually personalize their letters to the people they are speaking with. It is no different than sending in a resume or cover letter to a perspective business you are interested in working with I think. One interesting example too is that many of them pitch the notion that the person would be writing unique and original content that people here would be interested in. When I request a simple thing that the author would have to answer some basic questions they get scared. To me, this shows that they simply want to dump pre-made articles to as many places as possible.

To all you PR firms out there, take the time to actually connect with the sources you are targeting I say. You’d be surprised at how much of a better response you will get by personalizing your letters at minimum.

Amy’s Baking Company Story

Wednesday, April 9th, 2014 by

I bumped into a story today about an episode of Kitchen’s nightmare. It dealt with a restaurant called Amy’s Baking Company and what made it interesting was how the owners seem to have this cyber battle with its customers. For example, there was apparently one incident where a customer posted a bad Yelp review and the owner left a rather nasty response as you can see here

It was awkward listening to the owner justifying all this too where it was essentially a situation of if you hit them then they hit you back. It’s sure an interesting case study though of social media and how it can impact a business I thought. At the same time, is it better to simply ignore or respond to what you feel are just negative artificial comments that are trying to get a reaction out of you?

I think the best comment I heard was that if people are truly just posting negative stuff because of like a crowd mentality then as a business you need to make it as easy as possible for those that support you to get their voices out there. When you think it about it, it’s basically your customers that will be doing the “debating” for you as opposed to yourself. That’s the way it should be in the end isn’t it? Example, you focus in providing the best and it will take care of itself from there.

Of course I don’t have first-hand experience with this place and am relying on solely the media that is available. But wow, it sure shows you that you can’t just go ballistic even if someone is saying what you feel is inaccurate. Unless your goal is just to get TV ratings that is.

Flexibility To Juggle Schedules

Tuesday, April 1st, 2014 by

I was recently asked to work on a project that was given very little notice, but it sounded good and so I accepted it. The first thing I thought of was how I was going to juggle my schedule around to adapt to it? The solution was pretty simple as I essentially sacrificed my personal time to get other work done ahead of time where I won’t have to worry about it later. So in the end it will work out fine.

It made me think how it can be important to be able to be flexible to take various opportunities as they can appear at any time. One important factor too is that I have planned ahead of time to have the capability to do work even when I am not in like an office. This doesn’t necessarily means that everyone needs like a super laptop for example or that it is tech related. It could even be knowing other people who can help you do the work in tight time situations as well.

Usually people only start thinking about this when they actually need to find a solution for it. That’s too late I think. Spend a little time investing in a solution and maybe it will help your hectic lifestyle as well I think.