Understanding The Difference Between A Brand And Type of Item - AL6400 Blog

Understanding The Difference Between A Brand And Type of Item

August 24th, 2014 by

I went out shopping for a tablet today where it was for a birthday present for my mom. This wasn’t a surprise present as she requested for one since she felt it was time to start using some more modern day technology and that even some of her friends use it to message family members and all. However, in asking for a tablet in her mind an iPad is the only thing available. In many ways, it’s almost like how I mention many times that before people thought AOL is the Internet. Guess you can say Apple does a great job marketing.

It was kind of interesting as while browsing for various options she couldn’t grasp the concept of how say a “tablet” is essentially an “iPad.” And yes, I am aware of things such as the difference in OS or app store before any fanatic wants to jump into the technicalities. I then used a different example such as asking her if she normally asks for a “Kleenex” or a “tissue paper” if she needed a tissue. That then instantly resonated with her and she finally understood that in many ways it’s a brand marketing gimmick.

Afterwards she was able to focus more on the actual product and which one would provide the best value. Using relatable examples sure works wonders as once again we all need to understand what we are really buying to get the best value.


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