While looking for a camera lens cleaner today I didn’t do my research ahead of time on what would be best in terms of value and quality wise. Therefore, I mostly relied on the price and what I saw in the packaging. I couldn’t help but to think in these situations that the higher priced item must be better than the cheaper ones somehow. So funny enough, because of that I was leaning towards buying the more expensive item.
These are the times where it`s nice to have mobile Internet access though because I was immediately able to do some quick comparisons on the spot. This made it clear as daylight in terms of which products appeared to have an insane markup. If you don`t have Internet access, usually I would hope to be able to visit another store to see if there are large discrepancies with the prices. Comparing only the prices of what one store charges for its products isn’t usually too wise in terms of getting a good deal. Many times store would purposely mix in different product prices to make you think one is better than the other when really it`s all about profit margins.