I was with another person doing some shopping and price comparison today where they happened to have a membership card to a store which supposedly gives you better prices for items compared to traditional retail stores. Upon our little journey though, that definitely wasn’t the case in many instances the regular stores often offered cheaper prices and at the same time you don’t have to buy the items in bulk.
Interestingly enough, it seemed like the sale items at the membership store was consistently cheaper than the regular stores. So the simple conclusion out of this test is that even if you pay an annual fee to get exclusive discounts from a business you generally still need to wait for a sale of some sort as the regular prices can be just as expensive as non-membership based stores.
I think many people often assume that if you have to pay to shop at a place then the prices must truly be lower. Therefore, people usually throw away their shopping savviness and start throwing things into the cart. That just isn’t the case whenever I compare prices personally. While granted you may get some valuable spiffs and discounts at places that require a fee based membership, you still need to keep an eye out on what is actually on sale and is a good value I think.