I was looking at all these service providers today where for the most part everyone charged the same rate and there didn’t seem to be any extreme difference in regards to the quality of service that was being offered. The service breakdowns all seemed pretty generic as well. However, there was one person who specifically wrote that they were doing the business to hopefully save enough money for a new house for her new family.
As strange as it may sound, that little personal touch made the person stand out from everyone where I was more inclined to give that person the business. Kind of funny when you think about it as it has nothing to do about sounding pristine or more qualified than the other people. It basically boiled down to being perceived as someone personable that you can relate to.
Something to think about the next time you think it takes say an expensive team of marketers that will give you the best glitz and glamor to stand out from others. Sometimes just being yourself is enough.