Lining Up Hours For One Free Donut

May 4th, 2014 by

I was reading how the company Tim Hortons is going to have a 50th anniversary celebration on May 17th, 2014. I also read that they would be offering things like free donuts to the public as part of the celebration. I was just thinking how if that is true I can imagine the insane lineups there will be all for a free donut.

I heard a person say before that it isn’t so much for the free items in these cases as oppose to the experience of lining up with all these people. So while people usually analyze this mathematically like how much money you are wasting for not simply working and then using that money to buy a donut, if anything this is more of a marketing case study I think. Example, seeing the type of people who do attend events like this.

I always find these interesting to read about after and seeing the crazy lineups. I think at most I have lined up to purchase new releases, but not for free stuff like this. Would you actually keep taking as you wish in these cases though if they said go ahead? I think funny enough most people probably wouldn’t as it makes them look too greedy. Be interesting to see how much people show up on the day for this and whether or not it truly was for one free donut.


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