Almost every day I receive requests from people who are inquiring if they can publish some articles here for their clients in exchange for a link back to their site. Essentially, it’s supposed to be a way for the marketing firm to help its client get more exposure. The funny thing is I would love to help people out in this way. However, in these cases every pitch is obviously from a template and as a result it makes me want to ignore it.
It makes me wonder why people don’t take the time to actually personalize their letters to the people they are speaking with. It is no different than sending in a resume or cover letter to a perspective business you are interested in working with I think. One interesting example too is that many of them pitch the notion that the person would be writing unique and original content that people here would be interested in. When I request a simple thing that the author would have to answer some basic questions they get scared. To me, this shows that they simply want to dump pre-made articles to as many places as possible.
To all you PR firms out there, take the time to actually connect with the sources you are targeting I say. You’d be surprised at how much of a better response you will get by personalizing your letters at minimum.