Today while shopping I saw that there was a bundle of coconut water on sale and it sounded like a reasonable deal. The problem was I had no experience with this particular brand and since it was a bundle of six one litre packages it would be a waste if I didn’t actually like it. Therefore, my first reaction was to go online and attempt to find user reviews of the product.
This made me think how this is like the new way that many people decide on whether or not to buy your products or services. There have been a few occasions over the week where I have seen other people and businesses do the same when they are looking for some kind of third party solution. Kind of shows you the importance of investing in social media in general and trying to make sure as many people as possible put out a good word for you huh? Of course this can mean more fake reviews too and so you need to try and screen those out.
Maybe I should find like some kind of mobile community for things like this. It would be very handy.