Extremely Cheap or Free - AL6400 Blog

Extremely Cheap or Free

March 22nd, 2014 by

Today I saw a sale for a software item where the company was advertising that you can buy it for only 2 cents.  Normally it retails for about $40.  I was interested in the response it would get versus simply making the item free.  For the most part it did seem to generate more than a standard buzz based solely on the notion that it seems so unusual.  At the same time, they make a little bit of money on it.

Kind of funny how silly little twists like that can generate more buzz and awareness for a business huh?  Makes me wonder what would happen if you have like a “one and a half cent sale.”  I have seen this strategy a few times in different ways too which makes me think that it must work very well.


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