Trying Not To Look Like The Big Guys

May 24th, 2013 by

Today I was at a grocery store that was definitely less modern day as everything from the cash registers to the layout of the store essentially looked like a mom and pop shop. However, one thing that was definitely apparent was how the prices of the products were for the most part extremely cheaper compared to the larger companies. You could see the trucks that carried all the produce too were pretty much by the same wholesale company that does most of the other businesses here too.

One of the most interesting thing I noticed was how the customers who were shopping there at times wanted to pay more. For example, if there was a price of a product that the staff was kind of guessing which ended up being a little more expensive the customer was usually in a “don’t worry about it” kind of mood. I guess you can say they simply wanted to support the business and wanted them to be around for a long time.

Usually it’s the complete opposite where people need to look like they are within the times technology and design-wise otherwise you won’t be able to compete with the other businesses. In this specific case though you could argue looking more plain and focusing on the service and price is a lot more effective for them. It’s just so easy to keep thinking that you have to do the things that the bigger guys do to be successful.


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