While reading through this e-mail pitch today this one phrase seemed to have stuck on my mind where a person was trying to convince people to buy his service by explicitly using the phrase that you should invest in you future if you are serious about your business. Do you find that phrase works a lot on you?
For myself I tend to be a little sceptical when people use that phrase mainly because I recognize it’s an emotional string of sort to get you to take action. In general it probably is more effective though than say trying to edify your product or service like crazy. I guess at the end of the day this emphasizes that in any literature it should be more about what your product or service can do for people as oppose to how good it is.