Focusing Too Much On Elite Users - AL6400 Blog

Focusing Too Much On Elite Users

February 7th, 2013 by

This was an interesting subject as there was a debate on why one particular Internet platform was so much more popular than another in terms of a user-base. On paper it would seem like the one that has more useful information and dedicated users would prevail. However, its user base was nowhere near what the another company had. The point that was brought up was that the company was focusing too much on the elite users on the site where they pretty much dominated the whole space to the point that casual or new users simply get lost and discouraged from using it anymore.

That was actually a very good point to always consider as many people tend to overlook that. It’s almost no different in like say a job where if all you do is rave and clamour about this one worker who seems to be the one that is constantly producing the best results that can easily discourage everyone else from wanting to be more involved with the business.

I suppose the common sense way to look at it too is that if you are trying to appeal to the masses then you have to focus on the mass as opposed to a small group of people. It’s easier said than done though as I can imagine that the “elite” users in any business are usually the most vocal whereas the regular users would be more likely to keep things to themselves. For example, if you were debating about introducing a new service that was kind of expensive it may look like people are happy with it if you were to look just at the elite group when in reality the majority is simply saying nothing and will just leave.

You need to find a way to get those quiet and smaller people to be more vocal while taking action too I suppose if you want to become big.


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