This was kind of funny I thought as a person was looking to find a sales representative for a product and there were a lot to choose from. What it came down to was that one guy decided to send people in the neighborhood custom calendars earlier in the year that advertised his company. With that simple notion the person decided that would be the person that they were going to do business with. That’s all it took was a calendar that probably costs less than $5. He is probably going to get about $500 in sales too as a result.
This is one of those things too where it sounds so silly and worthless that most people wouldn’t even think if it. But I guess in examples like these sometimes anything you can do to get people to see your name is a good way to generate business.